The new Board of the Zimbabwe Tourism Authority (ZTA) has appointed George Manyaya as Chief Executive Officer, effective 1 February 2026.
The post had been vacant for about two years.
In a statement ZTA said Manyaya brings strong academic credentials, strategic leadership, and extensive multisectoral experience.
“He holds a Doctorate in Business Management, a Master of Science in International Relations Degree, Masters Degree in Strategic Management and Corporate Governance and is a holder of a Bachelors Degree in Business Management. Furthermore he has professional qualifications in Mass Communication, Diplomacy and Regulation.
“He has served across key tourism-enabling sectors including aviation, transport, telecommunications, energy, mining, banking, and the United Nations system (IOM), gaining deep insight into tourism development, infrastructure, investment, and stakeholder coordination,” the statement said.
A recognised marketing and communications strategist, Manyaya joins ZTA from ZESA Holdings, where he was General Manager responsible for Marketing, Communications, and Stakeholder Relations.
“He serves and has previously served on several boards in both the public and private sectors. He is also Chairman of ZINARA, where he has led successful rebranding, governance, and modernisation initiatives,” the statement added.
He was appointed Tourism Brand Ambassador and served on the Organising Committee of the 2013 UNWTO General Assembly, successfully co-hosted by Zimbabwe and Zambia.
Manyaya’s mandate includes positioning Zimbabwe as a competitive tourist destination, driving tourism development, enforcing industry standards, generating tourism intelligence, coordinating stakeholders, and facilitating sustainable investment for national growth.
