Zimbabweans companies will showcase their products and services at the Intra-African Trade Fair (IATF) 2025, taking place from September 4 to 10 in Algiers, Algeria.
The event is expected to attract over 35,000 visitors from more than 140 countries and host over 2,000 exhibitors across various sectors.
With trade and investment deals projected to exceed US$44 billion, IATF remains a key platform for African economies to promote goods, services, and investment opportunities to a global audience.
This year\'s edition of the fair will feature a Zimbabwe-Algeria Business Forum, a crucial component of the ongoing diplomatic and economic cooperation between the two nations.
This initiative follows the recent creation of a joint business council at the 4th session of the Algeria-Zimbabwe Joint Cooperation Commission, which included a state visit to Algeria by His Excellency, President ED Mnangagwa, in July of this year.
The Joint Business Council is designed to enhance collaboration, foster closer ties between economic operators, and reform trade exchange mechanisms.
The focus is on leveraging the continental free trade agreement to boost bilateral trade and position Zimbabwe as a potential industrial and logistics hub for Algerian companies in the Southern African region.
ZimTrade, the trade development and promotion organization, is collaborating with the Ministry of Foreign Affairs and International Trade to facilitate the participation of business delegations at the trade fair.
ZimTrade CEO, Mr Allan Majuru, who was also appointed an IATF 2025 ambassador, emphasized the importance of continental trade for Zimbabwe. \"The Intra-African Trade Fair is a platform where all African countries come together to share ideas and address challenges related to integration in trade across the continent, he said.
He further noted that the fair offers a rare opportunity for collaboration, innovation and expansion into new markets. Majuru believes that to succeed in regional markets, Zimbabwean companies must understand their strengths and align their offerings with market demands. This fair allows local companies to identify trends, gather vital market intelligence, and prepare our businesses to scale up across the continent. Zimbabwe participation reflects its diverse economic base and export potential, with companies representing a wide spectrum of industries, including Fast-moving consumer goods, leather, agriculture, services, and artisans.
The breadth of representation showcases Zimbabwe’s ability to compete across multiple sectors and its ambition to expand its presence in regional and international markets.
Participation at IATF 2025 is a strategic move for Zimbabwe. It provides an opportunity to strengthen its export base, attract investment, and promote tourism under the framework of the African Continental Free Trade Area (AfCFTA).
The fair allows Zimbabwean companies to interact directly with buyers and investors, secure orders, establish partnerships, and learn about emerging market trends. Beyond tangible deals, the event offers a platform for knowledge sharing and policy dialogue.
It also serves as a vehicle for promoting Zimbabwe as a tourism destination, with the arts and crafts component creating an immediate cultural connection for international visitors.
The Zimbabwe Pavilion aims to present a consistent narrative of quality, reliability, and innovation, positioning the country as a cohesive and competitive trade partner ready to contribute meaningfully to continental and global value chains.
