Zimbabwe is poised to showcase its expanding horticultural products on the world stage this week, joining over 2,600 exhibitors from more than 90 countries at Fruit Logistica 2026 in Berlin, Germany.
According to the trade development and promotion agency, ZimTrade, Zimbabwe will be represented by a combination of local companies and smallholder farmers who will exhibit their products.
Other top exporting firms will hold meetings with buyers.
“This expanded delegation is positioned to engage international buyers and significantly expand its global market reach. This increased presence follows a period of robust growth for Zimbabwe’s fresh produce sector, particularly within the high-value superfood segment,” ZimTrade said in a note.
“The goal at Fruit Logistica is to ensure that the unique quality and taste of Zimbabwean produce translate into long-term off-take agreements that provide stability for local farmers.”
The participation of local companies is being facilitated by ZimTrade, with assistance from partner organisations, including the Horticulture Development Council, the International Trade Centre, and the UK International Development.
“The heightened participation reflects the maturing landscape of the nation’s agriculture, with the high interest from local producers indicating the success of the Government’s Horticulture Recovery and Growth Plan,” ZimTrade said.
According to TradeMap, Zimbabwe\'s horticultural exports were worth US$181,7 million in 2025. Blueberry exports have become a primary driver, increasing significantly in 2025, with production approaching 12,000 tonnes, up from 8,000 tonnes the previous year.
“This expansion is bolstered by Zimbabwe’s strategic harvest window, which supplies international markets ahead of major global competitors. Aside from the flagship blueberry industry, which grew export earnings by 23 percent in 2025 compared to the previous year, other commodities have gained global demand.
“These include peas and specialty vegetables, with mange tout and sugar snap peas remaining core to the UK and European markets. Avocados and macadamias are benefiting from new trade agreements and trade protocols, spur[1]ring investment in value-added processes like oil extraction,” ZimTrade added.
